Binance have announced that it will sponsor one of the biggest music competition television series in Nigeria, “Nigerian Idol” season seven.
The world’s largest blockchain ecosystem and crytocurrency firm, Binance, becomes the official sponsor of the season seven Nigerian Idol as part of move to induce cryto adoption into Africa.
“In a world of diversity, music scales through differences and unites people of contrasting backgrounds. As such, it is a thrilling opportunity to sponsor the popular musical competition, Nigerian Idol as it is another step in our efforts to drive the mainstream adoption of crypto. Nigerian music continues to take centre stage globally and it’s never been a more exciting time to support this”, said Emmanuel Babalola, Director of Binance Africa.
Binance who is also a sponsor of the 2021 African Cup of Nations AFCON currently ongoing in Cameroon said that its mission is to drive blockchain adoption and enable greater access to financial services for the world’s unbanked.
It added that it has provided free crypto education classes to over 541,000 Africans since 2020 – on topics ranging from user protection to building a career in blockchain.
A brief history about Binance, An online platform “Investopedia” narrates:
“The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 500 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB). In 2018, it moved its company headquarters to Malta, EU, in response to China’s strict regulations on crypto exchange businesses.
Speaking about the competition, PulseNG narrates”The seventh season of Nigerian Idol kicked off with a series of auditions with the musical contestants judged based on their creativity, strength of voice and stage performances. After multiple audition rounds, 50 contestants proceeded to ‘Theatre Week’ and subsequently, 10 contestants were picked for the live performances which will air on Dstv and Gotv platforms. The show will commence on February 6, 2022 and will be hosted by popular radio and TV personality, IK Osakioduwa.
